E-commerce design, Photography Art Direction, Product Image Retouch, Digital Marketing, Packaging and Branding
Flow, is an integrated wellness and lifestyle boutique located in the heart of the Sacred Space Miami, carrying only the highest quality products to aid in personal growth, self-care, and enlightenment. Flow’s highly curated stock includes extremely popular health and wellness brands such as Moon Juice, Jiva Apoha, and Herbivore Botanicals.
Gig Miami teamed up with Flow to create a holistic wellness and lifestyle-specific shopping experience using the Shopify platform. Focused on an international market, and created utilizing global marketing strategies, the Ecommerce experience built for Flow has unique features, such as a customized menu and category bar, making it easy to navigate through all of the necessities. Tying in with Flow’s social media presence, the website was designed to pull content directly from their Instagram feed, featuring their content on each page. As it was most important that this digital experience stayed true to the health-and-wellness-fueled identity of Flow, Gig Miami integrated a dropdown feature to display all of the clean ingredients of each product, ensuring transparency.
In addition to web design, Gig Miami is also responsible for any and all art direction, product photography, photography editing and retouching, as well as packaging design in order to produce a beautiful and cohesive brand experience for Flow.